If you are looking to increase the effectiveness of your marketing team, then training may be the solution. Not only will a more knowledgeable team improve your results, but research shows that investing in skills helps motivate and retain your staff.

As senior tutor for the Institute of Direct and Digital Marketing (IDM) and as a retained trainer for b2b marketing Shane has taught 1000's of professionals. Shane was awarded IDM educator of the year in 2015 in recognition of her consistently high student ratings and ability to combine theory with practical application. With a real passion to share knowledge, Shane specialises in b2b marketing, strategy, and practical digital and direct marketing for results. Shane also provides tailored in house training for many organisations including: O2, RBI, SAP, Lexis Nexis, Dovetail and many more. Shane applies her daily experience of what is and isn't working - to give your teams' up to date practical knowledge to help them become better marketers. Training includes:

If you would like to learn more then email me at

"Shane Redding is an inspiration to all marketers! Her knowledge of the industry is remarkable and her passion for it, is infectious. Shane was my teacher at the IDM in 2007 and we have worked with her since. 'Shane' is what every business needs." Joanna Ross

"Working with Shane delivers results and is enjoyable. She is analytically incisive, focused on ROI and practical in implementation planning. She also works brilliantly with staff at all levels, making sure that knowledge transfers so they can be much more effective." Ermine Amies, MIDM