If you work for a large corporate and are looking to understand how the latest trends in digital b2b marketing will affect you, your customers and your markets, then an independent practical view can help. If you need support in preparing a business case for investing in marketing automation, or CRM, an external view can be invaluable. Shane has worked at board level for major PLCs, as well as assisting small and medium companies to grow profitably.

Shane specialises in taking a practical data led approach to solving strategic problems - whether it is acquiring new customers profitably, or reducing customer churn. Using existing customer and prospect data to reveal both opportunities and business issues, Shane looks for quick wins, as well as developing strategies to help your business grow profitably.

Shane applies the learnings from her past experience, as well as the latest feedback from current client and agency campaigns. As a board advisor to Consumer Intelligence, Serendipity 2, and past non-executive for Cyance, FastMap, and the Institute of Direct and Digital Marketing she is able to use relevant best practice to drive your business improvement.

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Or perhaps you have a different marketing challenge? Email me today at to find out how I might be able to help.