Shane Redding picture

Shane Redding MA Cantab, Hon. F IDM
Managing Director - Think Direct

Shane is an independent consultant with over 25 years international business to business direct marketing experience. Shane provides strategic direct and digital marketing advice and practical training to both end users and DM suppliers; clients include ITV plc, Telefonica, the Institute of Directors and Royal Mail. Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use integrated marketing to significantly improve the bottom line.

In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles including Livingstone Partners, Sharkgate, Consumer Intelligence and Serendipity2.

Shane has an honorary fellowship of the Institute of Direct Marketing. She also lectures worldwide on topics including CRM, lead generation, and B2B analysis; as well as international marketing. She is the past chair of the IDM's b2b council, industry roles have included vice chair of FEDMA, UK DMA board director, and sales and marketing director of Mardev (a Reed Elsevier company).

If you would like Shane to speak at one of your events, please email

Shane Redding TV picture

Media Experience:

  • BBC TV (Working Lunch, Executive programmes)
  • Local Radio experience ( phone in, "Where did you get my name")
  • Frequently interviewed by trade press on direct, digital and data marketing subjects
  • Public speaking includes: Annual B2B IDM conference, b2b Marketing, TFM&A, Marketing Live, FEDMA Forum, Montreux, DMA Annual Conference (USA), Conservative and Labour Party Conference Fringe Meetings (data protection and privacy), Royal Mail Roadshows, IDM Diploma Course, London International Direct Marketing Fair.

Shane IDM fellow picture

Trade Association Positions Held:

2015 - 2016 Cranfield School of Management MSc Strategic Marketing Practice Advisory Board
2015 - 2016 WhizzKidz technology advisory board
2010 - 2013 Non-Executive Director IDM
2013 Appointed as Titan for School for Creative Startups
2005 - 2009 Chair of the Institute of Direct and Digital Marketing (IDM) b2b Council
1997 Appointed Vice chair of FEDMA (federation of european direct marketing)
1994 Elected to the main board of the UK DMA
1994 Elected to the EDMA board
1994 Chair of UK Direct Marketing Association (DMA) List and Database Constituency
1993 Vice Chair UK Direct Marketing Association (DMA) List and Database Constituency
1991-1993 EDMA List Forum Chair
1989-1990 Membership Secretary of British List Brokers Association